Math in Marketing

The Math in Marketing project, led by Ace Hardware's Shannon Kelly and Lauren Mikula, explored the importance of big data analysis in making marketing decisions within the product category review process. The students conducted hands-on performance testing on products as well as reviewing profit margins to construct their own plan-o-gram recommendations to display products for maximum sales and profitability. In a culmination event they assembled the displays and verbally presented their designs to the group.

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